We don't market startups.
We scale them.
No retainers. No reports. No talking. The work, the numbers, and the room you were promised when you closed the round.
Six active engagements. Names withheld at client request. Sector and stage on the record.
We closed the round. We hired an agency. We spent six figures. And our CAC went up.FOUNDER · SERIES A · CONFIDENTIALThe reason Underboss exists
Agencies optimize for activity. Embedded growth teams optimize for outcomes. That difference compounds. And that is what Underboss was built to be.
Growth systems that turn capital into pipeline.
Five disciplines. One operating system. Built around your KPIs from week one.
B2B Demand Generation
Turn cold markets into qualified pipeline through organic search authority, thought leadership, and account-based distribution.
Performance Marketing
CAC, LTV, and payback integrated with organic systems that make every dollar compound.
B2C Demand Generation
Consumer-grade organic engines across YouTube, TikTok, and Instagram. 50M views in 5 months. $0 ad spend.
Embedded Growth Team
Strategists, operators, analysts. Aligned to your KPIs. Not an external agency. Full-stack execution that sits inside your company.
The Diagnostic
One-week audit of your growth engine, unit economics, and channel mix. You get the file. Then we decide together.
Embedded in 7 days. Executing by 21.
No questionnaires. No surface-level onboarding. Full visibility from day one. No black boxes.
Deep Integration
We embed into your company, product, and data. No questionnaires. No surface-level onboarding. Full immersion from day one.
System Design
We design your growth engine. Channels, distribution, and measurement. All tailored to your stage and market.
Execution & Iteration
Content, distribution, and performance executed as a system. Bi-weekly KPIs. Continuous iteration.
Built for your stage.
- 01
Series A Founders
Growth infrastructure for your next round. Measurable, board-ready, built to compound. See the Series A playbook →
- 02
Series B Founders
Aggressive scaling alongside your existing team. We augment, not replace. See the Series B playbook →
- 03
Seed-Stage
Selective engagement. Post-PMF or alongside active rounds only. See the seed criteria →
- 04
VC Firms
Embedded growth layer across your portfolio. Systematic and outcome-aligned. See the portfolio model →
Documented growth. Not claims.
VC-Backed Gaming Marketplace
The client behind this result asked us never to name them. We never will. This is what happens when organic becomes infrastructure, not content.
We battle-test on ourselves first.
Three portfolio companies. Our own money. Everything we deploy on clients was tested there first.
Dxstinity
We don't protect ideas. We pursue outcomes.
Notorious Festival
When the downside is real, execution changes.
You won't see client logos. That's intentional.
Organic growth is a competitive advantage our clients protect. When your growth engine is generating pipeline at zero ad spend, the last thing you want is competitors knowing exactly who built it.
Dxstinity · Notorious Festival. Companies we own. Full permission to show everything.
A direct reference call under mutual NDA before you commit to anything.
What founders ask.
What is an embedded growth team?
An embedded growth team is not an agency, a contractor, or a consultant. We embed directly into your company and build the organic growth infrastructure that turns capital into compounding traction. We own the system, the execution, and the outcomes. We measure ourselves on pipeline generated, CAC reduced, and revenue influenced. If those numbers don't move, we haven't done our job.
How is this different from an agency?
An agency sends you reports. We send you results. Agencies are structured around retainers and deliverables. We are structured around your KPIs. We don't sit in a separate office running campaigns. We sit inside your growth function, use your data, attend your standups, and build systems that your team inherits. When we leave, the engine keeps running. That's the difference.
What does it cost?
Series A engagements start from $15K/month. Series B from $25K/month. Below Series A, the only on-ramp is The Diagnostic — a fixed-fee, one-week intensive that produces a 90-day operating brief whether or not we engage. VC portfolio pricing depends on the number of companies and scope. Every embedded engagement carries a 90-day minimum, month-to-month after that.
How fast does execution begin?
Week 1 is full integration. We get access to your product, your data, your team. Weeks 2 to 3 we design the growth engine: channels, distribution model, measurement framework. By week 3 to 4 we are executing. Not presenting decks. Not 'onboarding.' Executing. Most agencies take 3 months to get to where we are in 3 weeks.
Can I talk to a current client?
Yes. We offer direct reference calls with current clients under mutual NDA before you commit to anything. They will tell you exactly what we built, what it produced, and whether they would do it again. We don't gate references behind a sales process. If you're serious, we'll connect you.
What stages do you work with?
Primarily Series A and Series B companies that have raised capital and need to turn it into measurable growth. We also work with VC firms as an embedded growth layer across their portfolio. Seed-stage companies are evaluated selectively. We typically engage post-product-market fit or alongside active funding rounds, where growth systems can compound rather than just experiment.
The companies that win move first.
Limited partnerships per quarter. If your company has raised capital and needs compounding growth, this is it.
This conversation stays between us. Always has.
Personal response within 48 hours