The stage decides the work.
Run a Seed play at Series A and you burn capital. We match the engagement to your stage.
The runway clock does not care which agency you hired.
You burned three months on an agency that sold you impressions. The board deck needs a real number. Paid CAC is climbing and organic is flat. You are six months from the next raise and the growth line is not where it needs to be.
The problem is not effort. The problem is the wrong engagement for the stage you are actually in. A Seed-stage play at Series A burns capital. A Series B team running Seed-stage organic burns time. Matched right, the same channels produced 50M organic views in 5 months, $0 paid, branded search up 900% for one consumer gaming company. The stage match is the difference.
If you need growth to validate the product, that is not this engagement. Bring us a product people already pay for.
Pick the room you are actually in.
Each page is the engagement we would run, the proof at that stage, and the founders we turn down.
Not sure which stage fits? The diagnostic is 45 minutes, no pitch. Book the diagnostic
Same partner. Different math.
The work is shaped by the question your stage is actually being asked. This is how each stage reads.
| Seed | Series A | Series B+ | |
|---|---|---|---|
| The clock it reads | Runway clock | Board credibility | Series C narrative |
| The question | Will anyone find this before the bank runs out? | Can we put real numbers in the next board deck? | Is the growth line we will raise on actually real? |
| The engagement | Diagnostic only: fixed fee, one week, yours to keep. | Embedded growth function. Senior in the seat by week two. | Scale under your CMO. Production at scale, attribution that holds. |
| Why founders fail here | Vendor roulette. Six weeks gone before you find out. | Six-month VPM search. The board does not wait. | Paid CAC climbing. Organic stalled. Extension territory. |
| What proof looks like | Waitlist grown 2,000 to 80,000 on $0 (a game studio). | 50M organic views in 5 months, $0 paid (a Series A consumer co). | +900% branded search. Blended CAC down 35%. |
Not everyone. On purpose.
The wrong engagement burns six months for both of us. These are the operating conditions we look for.
Capital is in the bank.
You have raised, or you are alongside an active round. We compound capital. We do not fundraise into it.
The CEO will be in the room.
We report to whoever owns the number. If that is not the founder, the engagement does not move.
The product has been built.
Pre-PMF is not where we add value. Bring us a product people pay for and we will bring you the people.
The KPI connects to the business.
Installs, signups, revenue. We build toward a number that compounds, not impressions with nothing behind them.
The work can stay confidential.
Default NDA. Your competitors do not hear about it from us. Ever.
There is a 90-day runway for it to compound.
Organic does not move in 30 days. If you need traction by next month, hire someone else.
We say no. Regularly.
Renting a vendor means they take the fee and you take the risk. This is what we turn down, and why.
Pre-PMF founders who need growth to validate.
We have turned this down. Growth built on an unvalidated product is noise you are paying for. Fix the product first.
Founders who want results before week one.
Organic compounds. It does not sprint. If the board deck is due in 30 days, this is not the right call.
Teams that need a magic number, not a system.
We build assets you own long after the engagement ends. If you need a vanity metric for a raise, we are not a fit.
Anyone not ready to share real numbers.
The 45-minute diagnostic requires the real data. Not the polished version. If that is not possible, the engagement cannot work.
No pitch. Just the read.
Don takes the diagnostic call personally. You bring the real numbers. He brings the read on what stage you are actually in and what the right engagement looks like.