The playbook behind 950M views. Yours, free.
The frameworks, templates and models behind 50M organic views in 5 months at $0 paid.
Built for consumer founders: apps, DTC brands, marketplaces and gaming. Every file is open. No email, no gate.
Most consumer founders rent growth they could own. These tools exist because we built them for real engagements, and you can run every one of them yourself. If the work matters more than the file, that is a different conversation.
- Playbook
The Founder-Led Video System
A founder-led short-form video system: three or four content pillars, the hook rule, a monthly batch shoot and a weekly rhythm built for 2 to 3 hours a month.
- Model
The Views-to-Signups Model
A five-stage model that forecasts how views become profile taps, signups, activated users and revenue, with a worksheet to find the stage draining your funnel.
- Swipe File
The Short-Form Hook Library
Thirty copy-and-fill opening lines for consumer short-form video, grouped by pattern, plus the rules that make a hook land in the first second.
- Playbook
The App Launch Demand Playbook
How to build demand before launch: store pre-registration, an owned list, a build-in-public content engine, a referral loop and an eight-week timeline.
- Framework
The Organic Channel Scorecard (Consumer)
Score every organic channel on three gates: compounding, audience presence and whether this founder can win it. Then commit to the one that clears all three.
- Worksheet
The Retention & Activation Loop Map
A worksheet for consumer app founders: find the aha moment, define the activation metric, locate the earliest leak and map the loop that brings users back.
The playbook is free. The work is not.
Reading these won’t move your CAC. Running them will. Send us a link to your product and your channels, and in three days you get a free teardown of what we would build first.