The playbook behind 950M views. Yours, free.
The exact frameworks, templates, and models behind 50M organic views in 5 months at $0 paid.
Built for consumer founders, seed through Series B. B2B, pre-product, or agency-model teams: these will not fit your context.
Most consumer founders rent growth they could own. Enter your email once and everything on this page unlocks. The vault is the byproduct. These tools exist because we built them for real engagements. You can own the playbook. If the work matters more than the file, that is a different conversation.
The first 3 are open. Your email unlocks the other 13.
- Playbook
The Founder-Led Video System
The exact system to turn 2-3 hours of founder time a month into organic reach that compounds. Pillars, the hook rule, the batch-and-repurpose engine, and a weekly operating rhythm.
- Model
The Views-to-Signups Model
The consumer answer to a CAC model. Forecast how X views become Y signups become Z revenue, stage by stage, and find the one leak draining the funnel.
- Swipe file
The Short-Form Hook Library
Thirty-plus opening-line patterns for consumer short-form video, copy-and-fill ready, plus the rules of what makes a hook work and what kills one.
- Playbook
The App Launch Demand Playbook
How to build real demand before launch so day one is a peak, not a cold start. Wishlist mechanics, the content engine, the referral loop, and a week-by-week pre-launch timeline.
Locked - Framework
The Organic Channel Scorecard (Consumer)
Stop spreading thin. Score every consumer channel against three gates and find the ONE to commit to first. A real one-channel decision tool you fill in.
Locked - Worksheet
The Retention & Activation Loop Map
Map first touch to a retained, paying user and find where it leaks. The aha moment, your activation metric, the leak before the aha, and the loop that brings users back.
Locked - Template
Post-Funding Growth Diagnostic
The exact audit checklist we run in Week 1 of every engagement. Unit economics, content footprint, competitive positioning, channel performance, team capabilities.
Locked - Spreadsheet
CAC Model Builder
Custom unit economics model with channel-by-channel CAC projections. The same framework our fractional CMOs use to set growth budgets.
Locked - Template
90-Day Growth Roadmap
Board-ready growth plan format. Reverse-engineers pipeline targets from investor milestones. The document your board actually wants to see.
Locked - Framework
Channel Prioritization Matrix
For teams past the one-channel phase: rank every organic channel by impact, effort, and time to result for your stage and buyer, then allocate the next quarter accordingly.
Locked - Template
Series A Growth Deck
The growth slides your Series A investors actually want to see. Not marketing metrics. Growth infrastructure, CAC trajectory, and pipeline architecture.
Locked - Template
Series B Board Reporting Template
The monthly growth report format that makes board meetings productive instead of painful. Metrics that matter, narrative that connects.
Locked - Spreadsheet
Organic vs Paid CAC Calculator
Side-by-side blended CAC modeling. See exactly when organic starts reducing your paid dependency and by how much.
Locked - Framework
Competitive Content Gap Analysis
Find the search positions your competitors missed. Map the content territory you should own before they do.
Locked - Guide
Marketing Hire Scorecard
Who to hire at each stage, what to look for, what to avoid. The decision matrix that prevents the wrong hire at the wrong stage.
Locked - Playbook
Founder-Led Thought Leadership Playbook
Turn 2 hours per month of founder time into category authority. The exact system we use for our own companies.
Locked
New resources are added regularly. 16 currently in the vault.
The playbook is free. The work is not.
Reading these won't move your CAC. Running them will. If you want a senior operator to audit what is actually blocking your growth, that is what the diagnostic is for.