Paid is optimizing for the wrong number.
Performance is a finance discipline that happens to use creative. We optimize CAC, LTV, and payback, not ROAS.
Activity is not economics.
Most Series A teams scale paid before the math holds. The round shrinks before the channel does. We optimize for blended CAC and payback, the metrics that decide whether the round was worth it.
ROAS doesn't tell you anything
ROAS is a number platforms report. CAC is the number the business has to live with.
Channel mix is a portfolio
No channel works forever. We diversify against platform risk and CAC inflation.
Creative is the primary CAC lever
And the most under-tested one. Most agencies treat it as output. We treat it as experiment.
Attribution that holds up
Multi-touch, MMM-informed, post-iOS. We tell you what's actually working.
LTV sets the ceiling
LTV sets the CAC ceiling. We model it and use it to bid where it makes sense.
Wired into organic
Paid that fuels search, social, and brand. So the next quarter's CAC is lower than this one's.
The full stack. Not just the platforms.
Channel architecture
Meta. Google. LinkedIn. YouTube. Programmatic. Sized to your CAC math, not agency margin.
High test velocity, not gut calls
High-frequency variant tests per channel per month. The data picks the winner, not the account manager.
Landing and conversion
The page where the dollar actually converts. Most agencies don't touch this. We rebuild it.
MMM and attribution
Marketing mix modeling. Post-iOS attribution. Real signal under the noise.
LTV and cohort modeling
Cohort retention curves. LTV to CAC ratios. The number that decides whether scale is worth buying.
Paid-to-organic feedback
Branded search lift. Audience signal. So paid does double duty for the organic engine.
What the math does in practice.
Client results are sealed under NDA, so we offer direct reference calls before you commit to anything.
You are known for organic. So why run my paid?
Asked by a founder on a diagnostic call.
Because we run paid the same way we run organic: unit economics first, not platform vanity. If you want a paid-only shop with no organic integration, this is the wrong call.
We say no more than we say yes.
This is not for teams that want weekly ROAS reports and a dashboard to point at. It is for founders who need to know if the math works before they scale.
Work begins within 5 business days of signing. If that framing is not the right fit, this is not the right engagement.
Own the system or keep renting results. The call decides which way you go.
The companies that win move first.
If your company has raised capital and needs compounding growth, this is the conversation to have.