Curated. Not prolific.
We publish when the work produces something worth writing down. No newsletter, no drip sequence, no weekly content calendar. A handful of long-form notes per year, each one earned from an actual engagement. If you're looking for volume, this isn't it.
Content marketing for startups: real ROI and failure modes
The real CAC math, how long until ROI hits, the 3 failure modes that kill the channel, and when not to start at all.
Fractional CMO for startups: when it works, when it doesn't
Real costs, the 3 failure modes that kill the engagement, and the embedded operator alternative we now ship for Series A.
Digital marketing for startups: real costs and channel order
The real CAC math, which channels to start with, the 5 failure modes that kill the budget, and when not to spend at all.
The journal is the byproduct. The work is the product.
Reading frameworks doesn't move CAC. The work does. If you've read enough of the file, the next step is a conversation.
This conversation stays between us. Always has.
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