Notes from inside the engagements.
650M organic views in 2025, $0 paid. What produced that is in here.
Most growth content is written by people who have never run a real Series A acquisition loop. These notes are the exception. We publish when the work produces something worth writing down. No newsletter, no drip sequence. A handful of notes per year, each one earned from an actual engagement.
Frameworks, July 2026, 13 min read
How to Grow a DTC Brand Without Paid Ads
How to grow a DTC brand without paid ads: 3 organic levers that built 50M views and a 10,000-person waitlist from $0 spend.
Read the full note
Marketing companies for startups: the buyer's evaluation guide
The four tiers (freelancer, agency, embedded operator, fractional executive), the 9 questions you ask in the diagnostic call, and when not to sign.
May 2026, 11 min read
Content marketing for startups: real ROI and failure modes
The real CAC math, how long until ROI hits, the 3 failure modes that kill the channel, and when not to start at all.
May 2026, 14 min read
Fractional CMO for startups: when it works, when it doesn't
Real costs, the 3 failure modes that kill the engagement, and the embedded operator alternative we now ship for Series A.
May 2026, 10 min read
Digital marketing for startups: real costs and channel order
The real CAC math, which channels to start with, the 5 failure modes that kill the budget, and when not to spend at all.
May 2026, 16 min read
The journal is the byproduct. The work is the product.
Reading frameworks doesn't move CAC. The work does. If you've read enough, the next step is a conversation.