B2C digital marketing agency for brands that need the math to clear.
We run paid, creator content, and lifecycle for consumer brands as operators inside the company. One brand at a time. We close channels that do not clear contribution margin.
We run B2C digital marketing as embedded operators inside the brand. One account per quarter. Four to five days a week of senior attention. The contract is built around new-customer contribution margin and 90-day LTV, not blended ROAS.
Audit my B2C funnel →Spend rises. Contribution margin drops.
Six months in, the brand is burning paid budget across three platforms, the creator content all looks the same, and the CFO is asking why blended CAC is up 40 percent. The dashboards stay green. The contribution margin keeps shrinking.
Paid spend without contribution margin math
They scale spend on blended ROAS. They never ask what new-customer contribution margin actually is. The board sees revenue. The bank account does not.
Creators on autopilot
They book 30 creators a month, send the same brief, and ship the same UGC every brand on TikTok already has. Distinctive creative dies in the brief stage.
Attribution from one ad platform
They report ROAS straight out of Meta. Meta says 4x. Triple Whale says 1.8x. Your bank says 1.1x. Nobody flags the gap.
Retention treated as someone else's job
Acquisition is their KPI. Repeat purchase rate, AOV, and 90-day LTV are not. The brand grows on first-time buyers and dies on month-twelve retention.
Brand and performance run by different teams
The brand team makes pretty things. The performance team scales the ugly creative. The two never meet. Brand spend never lifts CAC efficiency.
No discipline on closing channels
Channels that stop working stay open because the retainer rewards account growth. A bad channel takes 9 to 12 months to get cut. The runway pays for that decision.
Most agencies sell more spend. We close channels that do not clear.
Senior operators inside the brand.
Paid that clears contribution margin
We scale paid only when new-customer contribution margin is positive at week 12. We close channels that do not clear. Meta, Google, TikTok, programmatic, applied selectively.
Creator and UGC at scale
Twenty to sixty creators a month, three creative tracks, distinctive briefs. We test angles weekly and kill what does not pull within the first 72 hours.
Lifecycle and retention
Email and SMS flows tied to LTV cohorts. Onboarding rebuilds. Replenishment cadence. Win-back. The work that lifts margin over the 18-month LTV window.
SEO and brand search
Long-tail product content for high-intent queries. Schema, reviews, brand pages. Branded search lift as a leading indicator of CAC reduction.
Weekly contribution margin reporting
The number you take to the board, reported back to you every Monday. New-customer CM, blended CAC, 90-day LTV, return rate. No vanity dashboards.
We tell you no
If your contribution margin is negative on first purchase, fix the product or pricing first. If your runway is under six months, fundraise first. We have turned brands down for both reasons in the last year.
Operator receipts. Owned-brand proof.
Operator Receipts · B2C + DTC Portfolio
We have run distribution and growth engines as operators for over a decade. 950M+ organic views lifetime across consumer and B2B work. The average CAC reduction across portfolio engagements is 35 percent. Most cases are B2C and DTC across consumer products, marketplaces, and lifestyle brands. We also operate Dxstinity, an owned DTC brand, which means we have built and run brands at the same stage we now run for clients. Specific named accounts shared on the diagnostic call, under NDA.
From contribution margin audit to scaling brand.
Margin audit
Contribution margin teardown. Paid channel audit. LTV cohort analysis. Creator and lifecycle audit. What you can credibly say to the customer.
Build
Paid channels reopened against fresh margin criteria. Creator tracks launched. Lifecycle flows rebuilt. Reporting installed against the contribution margin number.
Scale
Bi-weekly sprints. Monthly board cadence. Channels that clear margin scale. Channels that do not clear get closed. Retention curves bend up.
How much does a B2C digital marketing agency engagement cost?
We run one account per quarter at senior staffing levels. The engagement is closer in cost to a senior in-house growth hire than a generalist agency retainer. Specifics are scoped on the diagnostic call after we have looked at your contribution margin, your LTV cohorts, and your current paid mix. If the math does not work for your brand, we say so on the call.
What kind of B2C brands do you work with?
DTC, marketplace, lifestyle, and consumer subscription brands at $1M to $50M run rate. We do not work with pre-launch brands, brands with negative contribution margin on first purchase, or brands whose paid economics will not survive the engagement cost. We tell you no when it does not fit.
What is the difference between your model and a typical B2C digital marketing agency?
A typical agency staffs your account with a junior account manager and a creative team. We staff your account with senior operators inside your brand. We report against new-customer contribution margin and 90-day LTV, not blended ROAS. We close channels that do not clear margin instead of growing the retainer.
How do you handle paid attribution after iOS 14?
We use a triangulated view across platform-reported, MMM, and incrementality testing where the spend justifies it. Below $200K monthly paid, we lean on contribution margin and 90-day LTV as the truth. Above that, we run geo holdouts. We never report blended ROAS as if it were truth. It is a signal, not a verdict.
How long is a typical engagement?
Six months minimum. Most accounts roll to a second six-month period because contribution margin work builds over the LTV cycle. The first sixty days are the margin audit and the first channel cuts. Months three through six are scale. We do not ship month-twelve retainer surprises.
Are the proof numbers real?
Yes. The 950M lifetime view count aggregates the operator's work across the last decade across B2B and B2C. The 35 percent average CAC reduction is across portfolio engagements. Dxstinity is an owned DTC brand. Every named-account number is shared under NDA on the diagnostic call. The internal voice audit rejects fabricated stats automatically.
When is a B2C digital marketing agency the wrong choice for us?
If you have a working in-house growth team and need senior staff augmentation, hire a fractional executive. If your contribution margin is negative on first purchase, fix the product or pricing first. If your runway is under six months, fundraise first. We have turned brands down for all three reasons in the last year.
One brand at a time. The contribution margin has to work for both sides.
Send a note. We reply within two business days. If your run rate, margin, and brand stage fit, the next step is a 45-minute call with Don. If they do not fit, we say so.
This conversation stays between us. Always has.
Personal response within 48 hours