B2C digital marketing agency for brands that need the math to clear.

We run one account per quarter at senior staffing levels. The engagement is closer in cost to a senior in-house growth hire than a generalist agency retainer. Specifics are scoped on the diagnostic call after we have looked at your contribution margin, your LTV cohorts, and your current paid mix. If the math does not work for your brand, we say so on the call.

DTC, marketplace, lifestyle, and consumer subscription brands at $1M to $50M run rate. We do not work with pre-launch brands, brands with negative contribution margin on first purchase, or brands whose paid economics will not survive the engagement cost. We tell you no when it does not fit.

A typical agency staffs your account with a junior account manager and a creative team. We staff your account with senior operators inside your brand. We report against new-customer contribution margin and 90-day LTV, not blended ROAS. We close channels that do not clear margin instead of growing the retainer.

We use a triangulated view across platform-reported, MMM, and incrementality testing where the spend justifies it. Below $200K monthly paid, we lean on contribution margin and 90-day LTV as the truth. Above that, we run geo holdouts. We never report blended ROAS as if it were truth. It is a signal, not a verdict.

Six months minimum. Most accounts roll to a second six-month period because contribution margin work builds over the LTV cycle. The first sixty days are the margin audit and the first channel cuts. Months three through six are scale. We do not ship month-twelve retainer surprises.

Yes. The 950M lifetime view count aggregates the operator's work across the last decade across B2B and B2C. The 35 percent average CAC reduction is across portfolio engagements. Dxstinity is an owned DTC brand. Every named-account number is shared under NDA on the diagnostic call. The internal voice audit rejects fabricated stats automatically.

If you have a working in-house growth team and need senior staff augmentation, hire a fractional executive. If your contribution margin is negative on first purchase, fix the product or pricing first. If your runway is under six months, fundraise first. We have turned brands down for all three reasons in the last year.

Rented demand is paid spend. The moment you stop paying, it stops. Owned demand is the branded search volume, the email and SMS list, the repeat purchase behavior, and the organic content that keeps pulling new customers in after the campaign ends. We built a consumer app waitlist of 10,000 signups and roughly 30,000 followers on a budget similar to what was spent on paid UGC that converted zero users. The organic system kept working after the build period ended. The paid spend did not. For most B2C brands, the CAC reduction that actually sticks comes from owned demand, not from squeezing another point of efficiency out of the Meta algorithm.

We audit it. We do not assume paid is broken just because the blended ROAS number looks stressed. Sometimes the media buying is fine and the problem is a weak offer or a broken post-click experience. Sometimes the channel mix is right and lifecycle is leaking margin at month three and month nine. We look at the full picture in the first two weeks before we recommend cutting anything. If paid is working and the margin is clearing, we keep it. We add organic and lifecycle on top. If paid is the only channel and the margin is not clearing, that is a structural problem, not a campaign problem.