A 10,000 person waitlist from organic video. The paid attempt returned zero.
A dating app we built and own. Same product, two ways of trying to grow it, and our own money on both.
On a dating app Underboss Media built and owns, organic short-form video produced a 10,000 person waitlist in five months of active collection, plus 18,000 Instagram followers and 12,000 TikTok followers, at $0 paid media on roughly three to five thousand euros of production. On launch, roughly four thousand euros of produced and paid UGC on the same product converted zero users.
- Company
- A consumer dating app, built and owned by us
- Window
- Five months of active collection, after three months of preparation
- Channels
- Instagram and TikTok, on the app's own accounts
- Paid media
- $0 on the organic build. About €4,000 on the paid attempt.
The record, line by line.
Source and window on every line5 months of active collection
Collected in five months, on roughly three to five thousand euros of production and no paid media at all.
What it does not prove: A waitlist is intent, not usage. It says people wanted in. It does not say how many stayed.
Same window
Built on the app's own accounts over the same period, from the same videos.
On launch
On launch, roughly four thousand euros of produced and paid UGC on the same product converted zero users. We spent that money and got nothing back for it.
What it does not prove: One failed paid test on one product does not prove paid never works. It proves that buying attention for something organic had not yet proven did not work here.
How every engagement is set up.
These are the standing terms of the work, the same for every company. They are not a story about this one.
The videos go out on accounts the company owns. The audience, the back catalogue and the logins are theirs from the first week.
The formats that work are written down as they are found, so the engine does not depend on us being there.
There is no handover day. The company keeps the engine and the playbook if it leaves.
What this page does not tell you.
Said before you ask, each with the reason.
This is our own product, which is why we can show both sides of it, including the money we lost. Read it as evidence of the method, not of a client outcome.
The ledger holds the waitlist, the followers and the failed paid spend. It does not hold what happened to those users later, so this page does not either.
That is one record. Get yours.
The fastest way to judge us is on your own product.
It takes two minutes to send and there is nothing to prepare. Three days later the teardown is yours, whether we end up working together or not.