We would rather lose you now than in month four.
This is for consumer companies ready to fund a year of building and own the growth at the end. B2B companies, and anyone who wants growth fully outsourced, will not find a fit here.
A wrong fit costs us more than it costs you. This page is the whole filter, nothing held back for a call, so you can rule yourself out without ever speaking to us.
Be honest in the second column.
This is for you if
Fit- You make something for consumers: an app, a DTC brand, a marketplace, a consumer platform.
- You are budgeting a year of building, not a quarter of testing. The teardown tells you what we would build, so you see the scope before anyone asks you for a number.
- You want the capability inside your company at the end rather than a vendor on a rolling renewal.
- You would take a curve that compounds over a spike you cannot repeat.
This is not for you if
Not a fit- You sell to businesses. Consumer distribution is a different craft, and we run one to depth.
- You want it fully done for you and never want to look at it.
- You need the number to move next week.
- You are funding one quarter and calling it a test.
The filter is posture, not stage.
A funded startup and a profitable brand both pass it.
Two questions decide it. Are you budgeting a year of building rather than a quarter of testing, and do you want to own the result at the end. A funded startup passes. A profitable consumer brand that has paid agencies for years and still cannot ship a week of content without them passes hardest, because they already know what renting costs. A company that wants growth fully outsourced does not pass, at any size or any revenue.
What usually stops people.
Most companies worth building this for do. The question is not who does the work, it is where the judgment lives. You can bring every piece of the execution in-house and still own nothing, because the day the person holding the decisions leaves, the ability to make more leaves with them. If you would be starting over, that is the gap, and it does not matter how good they are at the work itself.
No, it feeds it. The ads engine is half of what we build: budget goes behind the pieces organic already proved convert, on your own ad account. You stop paying to find out what works, because organic finds that out first.
Early is not the filter, posture is. A funded startup and a profitable brand both pass the same two questions: are you budgeting a year of building rather than a quarter of testing, and do you want the capability in your company at the end. You do not have to guess at the number to answer that. The teardown comes back with what we would build, and the price follows the scope. If the year is not fundable yet, we will say so rather than take the quarter.
No. Most of the engine is faceless and format driven, and that is the version we would default to, because a faceless channel transfers cleanly including the on-camera slot. Founder led is available if you want it, and it works, but then the only part tied to you is your own face and the system around it is still yours and still transferable. The face is your choice.
Almost everyone we talk to has. Usually it was pieces rather than formats: every video its own decision, so there was never a number that could tell you what to stop doing. That produces a feed, and a feed is what you had. It is also why we would rather show you than argue about it. Send a link and the teardown will tell you what we think went wrong with what you already have, before you have paid us anything.
You do not wait, and you are not tied down either. The engine publishes in month one. What changes over the year is how much of it compounds and how much of it is written down. Twelve months is how long the build takes. The commitment is month to month: you own everything from the first week and you can stop any month and keep it. And if the KPI we name is not climbing by month six, we work for free until it is, so the year is not a bet you carry alone.
You hear a no in the teardown.
If you are the wrong fit, it says so, with the reason, and you still keep it. Nobody gets sold a year they should not buy.
If you are in the first column, this is the record.
Organic Growth or we work for free.
We name one KPI we control, in your first month. If it is not climbing by month six, we work for free until it is. It is in the contract, and it has no time limit.
Still in the first column?
Then send a link and see what we would do with it.
It takes two minutes to send and there is nothing to prepare. Three days later the teardown is yours, whether we end up working together or not.