A video content agency that builds formats, not videos, on accounts you keep.
Underboss Media is a video content agency for consumer companies. It builds short-form video formats, Shorts, Reels and TikTok, on the company's own accounts, founder-led where that fits, with paid budget only behind what organic proved. The company keeps the formats and the playbook. One Series A gaming marketplace reached 50M organic views in five months at $0 paid.
Most video agencies sell you a batch of clips and a monthly invoice. The clips go out, a few do well, nobody can say why, and the next batch starts from scratch. We build formats instead: repeatable shapes that get sharper every week, on your accounts, judged by whether people start searching for you by name. The formats and the playbook stay with you if you stop.
Want the read on which short-form format would carry your product, before you shoot anything?
Two minutes. No call. No numbers.A Series A consumer gaming marketplace. Five months of short-form formats on YouTube Shorts, TikTok and Instagram Reels, founder-led, with $0 of paid media behind any of it. Those five months produced 50M organic views. Branded search rose up to 10x during the run and held near 2x after it stopped, which is the line that separates demand from noise. The channels grew with it: 17.9K YouTube subscribers, with the channel reaching monetisation inside the window, 5.7K on Instagram and 3.2K on TikTok. Half the audience was in the USA, 30% in Europe and the rest elsewhere.
One engagement, opened. The name stays under NDA, which is why the teardown is on your product and not on theirs.
A YouTube channel started from nothing. Thirty posts a month for four months, and 5M views by the end of it. A new channel has no subscribers to lean on, so the number shows what cadence does on its own. Thirty a month is only possible when the posts are formats: the same shapes, shot again and cut tighter, instead of thirty new ideas. That is the difference between a channel that gets easier to run each month and one that burns out the person running it. The teardown says whether your product can hold that cadence, and what a realistic one looks like.
The whole record behind this page: 950M+ organic views across operator work, built the same way each time. Roughly 100M in 2023, 350M in 2024 and 500M in 2025, at $0 paid ad spend across the 2025 portfolio. CAC fell 35% on average across portfolio engagements, and the average client has stayed 14 months or more. The curve got steeper each year because formats carry over: the job of the opening second is the same on Shorts, Reels and TikTok, so every engagement starts from the last one's lessons.
What the same build looks like on your channels.
The receipts above belong to other companies. What they say about yours is simpler than the numbers.
- 01Formats that get sharper every week, instead of clips that start from zero.The hook, the cut, the length and the ask are written down after every post, so the next one starts ahead.
- 02Demand you can see in search, not a view count that dies with the post.The number we name is one a board can check: how many more people typed your name this month.
- 03An engine on your accounts, with your team able to shoot it.Founder on camera where it fits, creators where it does not, and the playbook in your hands from week one.
“A clip is spent the day it posts. A format earns again next week, and it earns for you.”
“The 50M on this page is work I did by hand, format by format, over five months. Your teardown comes from the same hands, and it says which format fits your product before you book a single shoot.”
Verify on LinkedIn →Formats live in month one. Your team shooting them by month twelve.
- Month 1
First formats out
The first short-form formats go out on your accounts inside the first month, founder on camera if that is the right shape for your product. Nothing waits on a deck: the first post is the first deliverable.
Output: Publishing on Shorts, Reels and TikTok, on your accounts
- Months 2 to 9
Cut, keep, repeat
Every format lives or dies on whether it moves branded search and signups. The person you name on your side takes over the shooting and the editing in stages, with us checking each piece.
Output: Formats narrowing, search climbing, your team shooting
- Months 10 to 12
Yours to run
Your team runs the formats and we review at a distance. The build counts as done once the demand holds in your hands, and you can walk away any month with all of it. Nothing changes hands at the end, because nothing was ever built anywhere but your accounts.
Output: Your team shooting it, demand still climbing
A video agency retainer vs formats you own
Updated October 2026- What you get each month
A video agency retainerA batch of clips, edited to a brief
You, with usFormats that improved on last month's numbers
- Who holds the camera
A video agency retainerTheir crew, on their schedule
You, with usYour founder or your creators, on your accounts
- What gets measured
A video agency retainerViews and deliverables
You, with usBranded search and signups
- The month you stop
A video agency retainerThe clips stop, and so does the reach
You, with usThe formats and the playbook keep running
| Dimension | A video agency retainer | You, with us |
|---|---|---|
| What you get each month | A batch of clips, edited to a brief | Formats that improved on last month's numbers |
| Who holds the camera | Their crew, on their schedule | Your founder or your creators, on your accounts |
| What gets measured | Views and deliverables | Branded search and signups |
| The month you stop | The clips stop, and so does the reach | The formats and the playbook keep running |
Before you ask.
A typical video content agency shoots and edits clips to a brief and delivers them by the batch. We build short-form formats on your own accounts, Shorts, Reels and TikTok, founder-led where it fits, and measure them on branded search and signups. The formats and the written playbook sit in your name from the first week. Nothing gets produced in a studio you do not own or scheduled from a tool you cannot log into.
Usually a short form video agency makes the clips and a video marketing agency places them, and you pay both. Here it is one engine. The formats are built to earn attention on their own first, then paid runs behind the ones that proved it, on your ad account. One engine, one number to judge it on.
No. Founder-led is the strongest shape for most consumer products, because people buy from a face they recognise, and it is where we start when the founder is willing. Where it does not fit, the formats run with creators or with no face at all. The teardown says which one fits your product. Either way the format, not the face, is what you keep.
A video is one bet: you shoot it, post it and hope. A format is the repeatable shape under it: the hook in the first second, the structure, the length and the ask. Shoot the same format every week and you learn what holds attention. Shoot a different video every week and you learn nothing you can reuse. The formats are what the playbook holds, which is why your team can keep running them without us.
Branded search first: how many more people typed your name this month than last. Signups or orders second, from the links on the accounts. Views third, and only as an early sign, because views are easy to buy and easy to fake. On the gaming marketplace engagement the views were 50M in five months, but the number that mattered was branded search up to 10x, holding near 2x after the engagement ended.
There is no price list, and the first step is free. Send a link to your product and wherever you post, and a written teardown comes back within three days: which format we would build first and why. If the fit is there, the full twelve months go in writing before you commit, month to month. If the KPI we name is not climbing by month six, the next month is free.
Then the teardown says so and you keep it, no call and nothing to sign. Some products need a long demo more than a hook, and some audiences are not on TikTok at all. If that is you, you find out in three days instead of after a year of clips. A short form content agency that says yes to everyone is selling clips, not demand.
Organic growth, or the next month is free.
We name one KPI we control for your company in your first month. If the KPI we name is not climbing by month six, the next month is free.
One KPI, named in month onePicked for your company once there is a baseline and written into the contract, so there is one number to hold us to.
You read it off your own numbersYour analytics and the platforms' own reporting. Nothing of ours in the middle.
Send the product. We send back the format we would build first.
A link to your product and wherever you post. Within three days you get it in writing: which short-form format would carry it, founder-led or not, and the first one we would put on your accounts. Free, no call, and yours even if you never write back.
Two minutes. No call. No numbers.