Everyone hands back the assets. Almost nobody hands back the machine.
You own the engine, organic and ads together, and the playbook that lets anyone run it, both built on your own accounts.
Two things in your name, in your accounts, still producing whether or not we are on the invoice next month.
Built on your property from the first week.
Two deedsThe Engine
Two halves that feed each other. The organic engine makes demand that was not there. The ads engine puts budget behind the pieces organic already proved convert. Organic finds the winner, paid scales it.
The Playbook
The part almost nobody gets to keep. Everything it takes to run the engine, written down: how a subject gets picked, how a piece gets sourced, shot and edited, what a hook has to do, which formats run and when one gets killed, what earns budget behind it. Not a record of what we did, but the rules for doing it again.
There is no handover day.
Because there is nothing to hand over.
The channels, the content, the accounts, the data and the dashboards sit in your name from the first week. We work inside your property, never ours. So ownership is not a ceremony at month twelve. It is the setup on day one, and everything after that is output. If you ever want to run it fully in-house, we hand over clean and stay until your team holds the output standard on their own.
- THE CHANNELSYOURS
- THE CONTENTYOURS
- THE ACCOUNTSYOURS
- THE AD ACCOUNTYOURS
- THE DATAYOURS
You can leave any month.
That is what makes it yours.
- What you are buying
An agencyBranding. A look, a tone doc, a deck.
You, with usA brand people search for by name.
- The first three months
An agencyGive it three months to test.
You, with usPublishing in month one.
- Once the invoice clears
An agencyOutput settles at the contracted minimum.
You, with usThe KPI climbs or we work for free.
- The day it ends
An agencyYou keep the posts, not the ability to make more.
You, with usYou keep the engine and the playbook.
Organic Growth or we work for free.
Performance guarantee
We name one KPI we control in your first month. If it is not climbing by month six, the next month is free.
Until it climbsEntry guarantee
You keep the teardown. Whether we work together or not.
Yours either way