A B2C marketing agency with one rule: consumer companies only.
Underboss Media is a B2C marketing agency that works with consumer companies only: apps, ecommerce and DTC brands, games, marketplaces and pre-launch products. It builds each one an organic demand engine it owns, short-form video formats on the company's own accounts, paid budget behind what organic proved, and a playbook the team runs. Across portfolio engagements, average CAC fell 35%.
Business software sells to a buying committee. Consumer sells to one person with a phone, who later types your name into a search bar. Most b2c marketing agencies also take B2B accounts and run the same deck for both. We take consumer companies only, build the engine on your accounts, and write the playbook your team keeps. Across the portfolio, CAC fell 35% on average.
Want to know which of your consumer channels could carry an engine, before you spend another quarter on ads?
Consumer companies only. We build an organic engine on your own accounts, put paid behind what it proves, write the playbook and train your team. Twelve months, month to month, and you own all of it from week one. The way in is a free teardown: send a link, get a written read in three days, no call, and keep it whether or not you hire us. Nobody should sign twelve months off a sales call, which is why there is no sales call.
Show me what you would doFour ways a generalist agency misreads a consumer company.
The agency that pitched you also runs accounts for a logistics firm and a bank. The same deck works for all three because it is about the agency, not about your customer. Consumer demand is made differently: in short video on someone's phone, by a brand people start searching for on their own. Rented reach is the generalist's default, and the price of it rises every year.
“Rented reach stops the day you stop paying. Demand you made keeps arriving, because the person who searched your name was never bought.”
An engine in your name, and the manual to run it.
Every consumer lane gets the same two deeds, built for its own channels.
The Engine
Short-form video formats on your own Instagram, TikTok and YouTube accounts, publishing inside the first month and judged on whether branded search moves. The founder on camera where the founder is the right face, creators where they are, and your paid budget behind proven pieces only, on your ad account.
The Playbook
The whole operation written down as it happens: how a subject gets chosen, how a format gets shot and cut, what the first three seconds have to do, when a format gets killed. Whoever you name on your team runs more of it each month, so by month twelve the engine runs on your side without us.
Consumer receipts only. Names stay in the file.
Across portfolio engagements the average cost of acquiring a customer fell 35%, and the 2025 portfolio ran at $0 paid ad spend. Clients have stayed an average of 14 months or more. Lane by lane the record reads the same way. A Series A gaming marketplace produced 50M+ organic views in five months, with branded search up 900%. A DTC brand lifted its second-purchase rate 50% and its third-purchase rate 40%. A game studio grew its waitlist from 2,000 to 80,000 at $0 ad spend. An app we built ourselves grew a 10,000-strong waitlist and roughly 30,000 followers at $0 paid. Every one of them is a consumer company, and the whole record runs to 950M+ organic views across the operator's work. None of these figures are rounded up, and the names stay under NDA.
“Every receipt on this page is a consumer company, and I am the one name behind all of them. If your company sells to businesses, I will say so in the teardown and point you somewhere better. If it sells to people, you get a written read on which lane your engine belongs in.”
Verify on LinkedIn →Month one it publishes. Month twelve your team runs it.
- Month 1
Publishing on your accounts
The engine goes live on your channels in the first month, built for your lane: app, brand, game, marketplace or pre-launch. The lane decides the formats, and the formats decide what gets shot in week one.
Output: First formats live, in your name
- Months 2 to 9
Prove and train
Formats are kept or killed on branded search and on what a customer costs. Paid goes behind the winners. The person you named runs more of the engine each month with us checking.
Output: CAC moving, playbook filling
- Months 10 to 12
Yours to run
Your team runs the whole engine. We check the numbers and stay out of the way. Done means it keeps producing without us, not that the twelfth invoice cleared, and you keep the person who now knows how to run it.
Output: Run by your team, demand still climbing
A generalist agency vs an engine built for consumer
Updated October 2026- Who they serve
A generalist agencyWhoever signs: B2B, B2C, anything.
You, with usConsumer companies only.
- What they measure
A generalist agencyReach, impressions, a full calendar.
You, with usBranded search and what a customer costs.
- Where the accounts live
A generalist agencyWith the agency, until you stop paying.
You, with usHeld in your name from day one.
- When it ends
A generalist agencyThe reports are yours.
You, with usYou keep the engine, the playbook and the team that runs it.
| Dimension | A generalist agency | You, with us |
|---|---|---|
| Who they serve | Whoever signs: B2B, B2C, anything. | Consumer companies only. |
| What they measure | Reach, impressions, a full calendar. | Branded search and what a customer costs. |
| Where the accounts live | With the agency, until you stop paying. | Held in your name from day one. |
| When it ends | The reports are yours. | You keep the engine, the playbook and the team that runs it. |
Before you ask.
In the first month we pick one KPI we control and put it in the brief, usually branded search, because it moves before CAC does and shows demand the engine made rather than bought. If the KPI we name is not climbing by month six, the next month is free. CAC follows as that demand builds, which is a quarters story.
Neither in the usual sense. Call it a b2c digital marketing agency if that is the search you ran, but the work is narrow on purpose: an organic video engine on your own accounts, paid behind what it proves, and a playbook. No SEO retainers, no PPC management on its own, no email, no web design. If you need those, the teardown will say so and name what to look for instead.
Short-form video formats on your own YouTube, TikTok and Instagram, founder-led video where it fits, creators and UGC booked against a written brief, paid budget behind the organic winners on your ad account, and the written playbook with your team trained to run it. Everything in your name from week one.
Consumer apps, ecommerce and DTC brands, games and game studios, two-sided marketplaces, and products still on a waitlist. Each has its own lane below, with the receipt that fits it. Pre-launch counts, because a waitlist is demand gathered before there is anything to buy. If your buyer is a business, this is not the agency for you, and the teardown will say so.
Because the buyer is different. A business buyer reads, compares and signs off in a committee over weeks. A consumer decides on a phone in seconds and later types the name into search. A plan built for the first produces activity reports for the second. The engine here is built around that second buyer and nothing else.
The site publishes no price. The year is quoted privately after the teardown, and only if there is a fit. What you can compare is what you keep. With most b2c marketing companies you keep reports. Here you keep the engine, the accounts and the playbook, starting week one. That is the comparison worth making, because a cheap retainer you have to renew forever is not cheap.
Nothing. Send a link to the product and the channels you already run. Three days later you have a written read on what brings customers today, which lane your engine belongs in, and what we would build first. No call, nothing to sign, and yours to keep whether or not we ever speak again.
- Consumer appsinstall demand from an organic engine on the app's own channels →
- Ecommerceorganic demand for an online store, on accounts you own →
- DTC brandsthe direct to consumer lane: branded search up, CAC down 35% →
- Gaming50M organic views, five months, nothing paid, one gaming marketplace →
- Marketplacesdemand for the thin side of a two-sided market →
- Pre-launchdemand gathered before launch day, on a list you own →
- Creators and UGCcreators and UGC booked into formats your team keeps →
- Organic socialthe organic social engine, across every channel →
- Channel scorecardthe free scorecard for picking the organic channel your company runs first →
- Organic growth strategies for startups: 5 moves at $0 ad spend →The organic growth strategies for startups that build on each other: 5 moves, $0 ad spend, and what makes them stick. Built to be owned, not rented.
- Organic social media growth strategies: accounts and demand you own →Organic social media growth strategies that build accounts and demand you own, not reach that resets. The moves, the metric, and a 50M+ view receipt at $0 paid.
- How startups get distribution without an ad budget →How startups get distribution without an ad budget: channels that build on themselves, the metric that proves it, and 50M+ organic views in 5 months at $0 paid.
Organic growth, or the next month is free.
We name one KPI we control for your company in your first month. If the KPI we name is not climbing by month six, the next month is free.
One KPI, named in month onePicked for your company once there is a baseline and written into the contract, so there is one number to hold us to.
You read it off your own numbersYour analytics and the platforms' own reporting. Nothing of ours in the middle.
Send the link. We send back which lane your engine belongs in.
One link to the product, one to your channels. Three days later you have what is bringing customers now, the lane we would build in, and the first formats. Free, written, and yours whether or not you hire us.
Two minutes. No call. No numbers.