Case file · Series A · Gaming

50M organic views in five months, with nothing spent on ads.

A Series A consumer gaming marketplace, five months in 2025, short-form video on the company's own YouTube, TikTok and Instagram accounts.

Over a five month engagement in 2025, Underboss Media ran short-form video on the own accounts of a Series A consumer gaming marketplace. The record: 50M+ organic views across YouTube Shorts, TikTok and Instagram Reels at $0 paid ad spend, branded search up 900% during the engagement and holding at about 2x after it ended, and 17.9K YouTube subscribers, 5.7K Instagram followers and 3.2K TikTok followers gained. The client is not named.

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Company: Two-sided consumer gaming marketplace, Series A. Not named.
Window: Five months, 2025
Channels: YouTube Shorts, TikTok, Instagram Reels, on the company's own accounts
Paid media: $0

The record, line by line.

Source and window on every line

50M+organic viewsYouTube, TikTok and Instagram dashboards
5 months, 2025

Across YouTube Shorts, TikTok and Instagram Reels, inside the five months. No paid media behind any of it.

What it does not prove: This is reach, not revenue. It is what the engine produced. What the company banked is theirs to know.

+900%branded search, and about 2x held afterSearch query data
During, and after the engagement ended

Searches for the company's own name during the engagement, and where that demand settled once the engagement had ended.

What it does not prove: The durable half is the 2x. A spike while the work is running is the easy part. What holds afterwards is the part worth paying for.

17.9KYouTube subscribers gainedYouTube analytics
5 months, 2025

The channel reached monetisation inside the same five months.

5.7K / 3.2KInstagram and TikTok followers gainedPlatform analytics, per channel
5 months, 2025

Same engagement, same window, the company's own accounts.

What it does not prove: Followers are an audience the company owns. They are not customers until the company's own numbers say so.

50 / 30 / 20USA, EU, everywhere elsePlatform audience reports
5 months, 2025

Where the views came from, in percent: half from the United States, 30% from the EU, 20% from other markets.

How every engagement is set up.

These are the standing terms of the work, the same for every company. They are not a story about this one.

On the company's own accounts.

The videos go out on accounts the company owns. The audience, the back catalogue and the logins are theirs from the first week.

A written playbook their team runs.

The formats that work are written down as they are found, so the engine does not depend on us being there.

Twelve months, month to month.

There is no handover day. The company keeps the engine and the playbook if it leaves.

How it works →

What this page does not tell you.

Said before you ask, each with the reason.

The company's name.

Consumer categories are small, and a logo on this page would tell a competitor who is building what. You would get the same protection.

Revenue, signups or cost per customer for this company.

Those numbers belong to the client and are not in our ledger for publication. We are not going to let 50M views stand in for them.

A story about how it started.

We publish what the dashboards recorded. A before-and-after narrative would be us writing colour around the numbers, and that is the part of a case study nobody can check.

The work behind this case

More of the record

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