Fractional CMO

Fractional CMO for VC-backed startups.

You closed the round. Your board expects growth. The wrong CMO hire burns two quarters and six figures. We're in the seat by next week.

When your growth runs on zero ad spend, you don't want competitors knowing how.

The Cost of Getting It Wrong

The wrong CMO hire is the most expensive mistake you'll make this year.

$250K-$400KBase salary
$350K-$500KLoaded cost
3-6 monthsTime to impact
40%Failure rate
$150K-$250KCost of wrong hire
Where You Are

Two ways this starts.

We don't have a CMO.

You raised capital, growth is on you, and nobody's running marketing. You need a senior operator in the seat, not a consultant with a slide deck.

We have a CMO problem.

Your CMO left, isn't working out, or your VP needs strategic leadership above them. You need someone who can step in without a 6-month search.

What We Do

We don't advise. We run it.

Weeks 1-2

Diagnostic

We audit everything, talk to your team, and hand you a 90-day roadmap your board can read.

Month 1

Build

Infrastructure goes up. Content starts publishing. Your team has someone to report to.

Month 3

Scale

Numbers are in. We optimize what's working and kill what's not. Board reporting is live.

PLG company? We layer organic on top of your product-led funnel. Works with DevRel, not instead of it.

How We Work

Four models. Pick the one that fits.

Series A — Full Fractional CMO

No marketing leadership. We are your CMO, 2-4 days a week. Strategy, team, execution, board reporting.

$15K-$25K/month

CMO Vacancy Bridge

Your CMO left. We're in the seat within 5 days. Pipeline doesn't stop.

$35K-$50K/month

VP Development

Your VP is good but strategy and execution drifted apart. We close the gap.

$20K-$30K/month

Strategic Augmentation

Your VP needs the CMO-level thinking above them. 10-15 hours/week, board-integrated.

$25K-$35K/month

Your name stays off our website. Your playbooks stay out of our pitch deck.

Proof

What happens when we lead marketing.

35%CAC reduction under our leadership
900%Branded search growth
Week 1Time to operational
Owned. B2B SaaS.

Mailly.io

We ran marketing end to end. 42% of demos from organic. 8.7% visitor-to-trial. $0 paid.

The Honest Comparison

Fractional CMO vs. full-time hire vs. agency.

Full-Time CMO
Annual cost$350K-$500K loaded
Time to impact3-6 months after a 3-6 month search
What you getFull-time leadership. Single perspective.
AccountabilitySalary regardless of results. 40% fail in 18 months.
Knowledge transferWalks out the door when they leave.
RiskWrong hire costs $150K-$250K and two lost quarters.
Marketing Agency
Annual cost$120K-$360K retainer
Time to impact30-60 days onboard. Execution only.
What you getCampaign execution. No leadership.
AccountabilityDeliverables, not outcomes.
Knowledge transferMinimal. Work stays with the agency.
RiskEasy to switch. No strategic continuity.

Your next board meeting is in 90 days. What will you report?

The search for a full-time CMO takes 3 to 6 months. We're in the seat by next week.

CMO vacancy? We can begin within 5 business days.

This stays between us. Always does.

Questions

Questions founders ask about fractional CMOs.

We show up 2 to 4 days a week as your head of marketing. Set strategy, lead the team, build infrastructure, present to the board. We attend your standups and own the same numbers a full-time CMO would.

Fractional when you can't justify half a million dollars yet, need someone in the seat this month, or are between hires. Once your team passes 8-10 people with proven channels, go full-time. We'll help you make that switch.

Good. Most of ours do too. Your team has the hands, they're missing the strategic layer above them. We set the priorities and give them the structure to actually execute.

No. PLG is your advantage, we're not touching that. We add organic demand channels on top. Works alongside DevRel, not instead of it.

Series A: $15K-$25K/mo. Series B: $20K-$50K/mo. CMO Vacancy Bridge: $35K-$50K/mo. All include diagnostic phase and 90-day minimum.

Honestly, most seed companies need execution more than strategy. We typically start at Series A. That said, if you've closed above $3M and need the foundation built before your A, talk to us.

If you want an agency to run campaigns and send you a report, that's not us. If you want to hand off marketing and never think about it, also not us. This is senior leadership. You have to be in the room too.